Privacy Policy

Privacy Policy Effective Date: 15 February 2026

At GULL Australia, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit our website, purchase products, register a warranty, contact us or otherwise interact with us.

This policy is intended to comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information We Collect

Depending on how you interact with GULL Australia, we may collect personal information including:

  • Name
  • Email address
  • Telephone number
  • Shipping and billing address
  • Purchase information
  • Warranty registration information
  • Product warranty code or serial number
  • Purchase receipt
  • Product photographs submitted during warranty registration or warranty claims
  • Information you provide through enquiries or contact forms

You are not required to create an account to purchase from our website. All online purchases are completed as guest checkouts.

2. How We Collect Information

We collect information when you:

  • place an order;
  • register a product warranty;
  • submit a warranty claim;
  • contact us;
  • subscribe to our newsletter;
  • apply to become an authorised dealer; or
  • otherwise communicate with us.

Some technical information may also be collected automatically through cookies and website analytics.

3. How We Use Your Information

We use your information to:

  • process and deliver your orders;
  • provide warranty registration and after-sales support;
  • verify warranty eligibility;
  • respond to enquiries;
  • improve our products, website and customer experience;
  • communicate product updates or important service information;
  • send marketing communications where you have chosen to receive them; and
  • comply with legal obligations.

4. Marketing Communications

If you subscribe to our newsletter, we may occasionally send:

  • product news;
  • new product releases;
  • promotions;
  • events;
  • educational content; and
  • updates relating to GULL Australia.

You may unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us directly.

5. Cookies & Website Analytics

Our website may use cookies and similar technologies to improve website performance and enhance your browsing experience.

These technologies may help us:

  • remember your website preferences;
  • understand how visitors use our website;
  • improve website functionality; and
  • measure the effectiveness of our marketing.

Most web browsers allow you to disable cookies, although doing so may affect certain website features.

6. Sharing Your Information

We do not sell your personal information.

Your information may be shared with trusted service providers who assist us in operating our business, including:

  • Shopify
  • payment service providers;
  • courier and freight companies;
  • email marketing providers;
  • website hosting providers;
  • IT service providers; and
  • warranty administration where required.

These providers are only given access to information necessary to perform their services.

7. Data Security

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification and disclosure.

While no online system can guarantee absolute security, we use reputable service providers and commercially reasonable security measures to protect your information.

8. Access & Correction

You may request access to the personal information we hold about you or request correction of inaccurate information.

To make a request, please contact us using the details below.

9. Retention of Information

We retain personal information only for as long as reasonably necessary to:

  • fulfil the purposes outlined in this policy;
  • provide warranty support;
  • comply with legal obligations; or
  • resolve disputes where required.

When information is no longer required, we will take reasonable steps to securely destroy or de-identify it.

10. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies separately.

11. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website or legal obligations.

The latest version will always be published on this website.

12. Contact Us

If you have any questions about this Privacy Policy or wish to access or correct your personal information, please contact GULL Australia.

We'll be happy to assist.

Our Commitment

Trust is built on more than exceptional products—it extends to how we care for our customers. Whether you're purchasing your first GULL mask or registering equipment that's accompanied you on countless dives, we're committed to handling your personal information with the same care, integrity and respect that have guided GULL since 1955.