Become a GULL Australia Dealer

Divers with GULL equipment at the beach
GULL Australia · Authorised Dealer Program

Become a
GULL Australia Dealer

As GULL continues to grow across Australia, we're welcoming like-minded dive centres and retailers to share our passion for handcrafted Japanese quality, equipment trusted by divers since 1955.

What You Receive as a GULL Dealer

Trusted throughout the diving community for safe, reliable and authentic design — partnering with GULL gives your store a genuinely distinctive edge.

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Competitive dealer pricing
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Official Australian distribution
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Manufacturer warranty support
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Marketing & brand support
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Access to full GULL product range
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A unique alternative to mainstream brands

Dealer Support

We believe strong partnerships are built through long-term support and shared growth. As a GULL dealer, you may receive:

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Demo and sample units at preferred partner rates
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Support for in-store display and product positioning
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Opportunities to co-host trial and demo events in your local area
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Ongoing product and brand guidance for your team and customers
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Collaboration on local marketing and community engagement activities
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Access to a globally trusted brand with over 70 years of heritage.

Growing Together

We work closely with our dealers to create the best possible experience for divers and to build sustainable, long-term growth for the brand in Australia.

As GULL continues its global expansion beyond Japan, we are excited to partner with dive shops who share our passion for quality equipment, genuine customer experience, and growing the local diving community together.

Get Started

Getting started is simple. Reach out to our team and we'll walk you through everything you need to know about becoming an authorised GULL Australia dealer.

GULL divers with equipment bags at the beach
📩 Dealer Enquiries
info@gullaustralia.com.au

Our team will be in touch to discuss the next steps.

Enquire Now →